Svenska Spel and ATG are the state-owned monopoly when it comes to gambling. It began in 1997 when the pools service and the country’s lottery joined forces. Svenska Spel operates all the land-based casinos in the country and runs the lotteries. They also determine which games can appear in Swedish land-based casinos. IGT also provides Svenska Spel with its PlayPoker, INTELLIGEN VLT central system, VLTs and content, as well as land-based casino cabinets and content, and the recently announced IGTPay cashless technology for VLTs. A customer survey conducted by former Swedish monopoly operator Svenska Spel has highlighted the ineffectiveness of temporary restrictions on online casino gameplay. The survey questioned 400 Svenska Spel customers who reached the SEK5,000 (£430) weekly deposit limit, at which point their accounts were restricted.
[image credit : Red Tiger]
The supplier’s award-winning slot collection, which includesclassic popular titles like Mystery Reels and Pirates’ Plenty – Battle for Gold, have been integrated via SG Digital’s OGS platform.
As the former Swedish state monopoly, Svenska Spel Sport & Casino remains one of the country’s leading operators. The deal further extends Red Tiger’s reach in the strategically important regulated territory and is its first with a World Lottery Association member.
Red Tiger Commercial Director, Chris Looney, said, “Launching our slot portfolio with a major and well-respected operator such as Svenska Spel Sport & Casino is an important move for us, and we look forward to our games now reaching an even wider audience.
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“Expanding our footprint in regulated territories is a key tenet of Red Tiger’s commercial strategy, particularly in markets like Sweden in which we know they are popular.”
Jonas Nygren, VP Casino at Svenska Spel Sport & Casino, said, “We are thrilled to have integrated Red Tiger’s engaging slots and have no doubt that they will make a strong addition to our product offering.
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“The deal reinforces our reputation for providing immersive entertainment experiences to a wide range of players and we are looking forward to a mutually beneficial professional relationship.”